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The Launch is a Canadian reality music competition series broadcast by CTV, which premiered on January 10, 2018. Each episode of the series follows five emerging musicians competing for a chance to have a debut single released commercially. The series was described by its executive producer and lead mentor, Scott Borchetta, as being a contrast to other music competition formats such as American Idol, by being formatted as a self-contained program (rather than a long-term competition with viewer voting), and emphasizing the work of record producers in tailoring new songs to the prospective performers. The series also leverages the platforms of CTV's parent company Bell Media, including its radio stations, in order to promote its winners. The series was renewed for a second season, and Bell sold international format rights to Sony Pictures Television.